When beginning to think about brand identity, it can be easy for our minds to jump to those visual elements like logo, color palette, and font. While these elements can help support recognition and consistency among brand touchpoints, there’s much more to brand identity than what meets the eye! Identifying and communicating a distinctive and valuable Unique Selling Proposition (USP) is essential to differentiating your brand amidst a crowded market. What can early-stage entrepreneurs do to help their business stand out to the right people?

Join us for a lively conversation with Gwen Murray, Fractional CMO at Up & To The Right Solutions, to explore questions that you can ask yourself as you look to convey your USP and differentiate yourself in the marketplace. Gwen’s experience working with both startups and larger enterprises help to inform a brand strategy that any kind of business can adopt to establish a memorable and competitive presence in the marketplace. You’ll walk away with practical guidance and frameworks on how best to develop your brand identity and create a lasting, emotional connection with your customers.

Key Takeaways:

• How investing in your brand now can yield positive outcomes in the future
• How to differentiate yourself in today’s crowded market
• The crucial elements of brand identity beyond logo, color palette, and fonts

OUR SPECIAL GUEST

Gwen Murray

Fractional CMO, Up & To The Right Solutions

Gwen Murray is a Fractional CMO and Marketing Strategist. It can be hard to manage a holistic marketing strategy when things are moving at a fast and furious pace. With executive level marketing experience from Fortune 500’s (Amazon, Staples, L’Oreal) to smaller technology startups, Gwen helps her clients create GTM strategies that result in increased revenue, drive brand awareness, and generate full-funnel engagement. She started her company, Up & To The Right Solutions to help CEO’s and Founders create innovative campaigns that cut through the noise and show traction.