Public relations is your opportunity as an entrepreneur and a business to build and maintain trust and credibility. But it’s easier said than done. You may ask yourself: How do I define a messaging strategy that will resonate with the right people? How should I initiate and nurture relationships with relevant organizations and media representatives? What can I do to stand out among potential competition?

Join us for an insightful discussion with AirBnB and the Russell Innovation Center for Entrepreneurs to learn strategies around outreach, follow-up (and follow-through), and relationship building that you can leverage for public relations success. You’ll walk away with the guidance needed to seamlessly manage your public relations strategy no matter where in your business journey you find yourself.

Key Takeaways:

• Outreach — Tailor your outreach messaging and leverage various media channels to connect with organization leaders and media representatives.
• Follow-Up (and Follow-Through): Understand best practices and implement a feedback loop in your PR communications to help inform continuous improvement of your offering.
• Relationship Building: Foster meaningful engagement long-term and employ continuous learning to improve PR strategy as market landscape evolves.

Special Guests:

James Oliver, Jr.

James Oliver, Jr. is a 3X founder and CEO of Kabila, a co-founder matching app focused on inclusion, and founder of the ParentPreneur Foundation, which empowers Black ParentPreneurs, so they can leave a legacy for their beautiful Black children.