Competitive Pricing for Sustainable Growth

For B2B SaaS companies following a subscription model, effective pricing strategy is paramount and can significantly outstrip other factors like customer retention and cost-cutting in impacting a company’s bottom line. Crafting a pricing strategy for subscriptions, though intricate and demanding, is essential from the onset of a business.

The Nasdaq Center is thrilled to host Zahra Yarahmadi, Founder and CEO at BG Financial Consulting Group, for a deep dive into key considerations for B2B SaaS businesses exploring subscription-based pricing models. Entrepreneurs must adeptly balance optimal pricing that reflects the perceived value to subscribers while considering their payment preferences. In this talk you learn the importance of pricing in the subscription context, strategies for arriving at market-ready subscription pricing, and insights into how subscription pricing affects both revenue growth and overall financial health.

Key Takeaways:

• Understanding the Importance of Pricing: grasping why effective pricing strategies are crucial for business success.
• Strategies for Market-Ready Pricing: learning methods to develop and implement competitive pricing as you enter the market.
• The Influence of Subscription Pricing: exploring how subscription-based pricing models affect a company’s revenue and profitability.