For early-stage founders, access to funding is crucial to keep the business operating efficiently. Oftentimes, these founders are more intrigued by investor support than other sources of capital and center their strategic goals around securing that support. The problem is that many founders view raising investment as a way out of their problems instead of as a key driver to scaling their business. Thus, they have forgotten how to play the game of business. That’s where bootstrapping comes in.

The Nasdaq Center is delighted to be joined by Emma Joy Obanye, CEO of OneTech, to cover the key elements and best practices of bootstrapping effectively in 2023. Drawing from her vast experience as a founder, Emma will demonstrate why now is a good time to bootstrap and how evaluating your business like an investor can help you develop an bootstrapping strategy that will sustain your business as it continues to grow. Join us to gain actionable guidance on developing and executing your bootstrapping strategy.

Key Takeaways:

• How bootstrapping can be an effective driver for business growth and sustainability
• How to evaluate your business like an investor to create a strong bootstrapping strategy
• How to execute your bootstrapping strategy with success

OUR SPECIAL GUEST

Emma Joy Obanye

CEO – OneTech

Emma Joy Obanye is an entrepreneur, advisor, mentor and tech geek from Hackney (in the UK) and has spent the last 18 years building products and leading teams in tech for both corporates and startups.

On a mission to make the UK tech startup ecosystem more inclusive, diverse and equitable, Emma leads OneTech as CEO, which has supported over 3000 individuals with access to knowledge, networks and funding to start and scale their businesses.

An entrepreneur herself, Emma does this whilst splitting her time between OneTech and her new venture The Startup Game, an app and board game about the journey of entrepreneurship.

Emma previously co-founded and exited the award-winning, music-focused loyalty and influencer platform BuddyBounce. Emma was recognised by the Inclusive Boards and Financial Times as one of The UK’s top 100 black and minority ethnic leaders and most recently startups magazine as one of the most influential women in 2022.