In 2022, corporations, businesses, investors, and governments realized the recession was going to last longer than expected. As a result, in Q1 2023, you saw massive layoffs of about 15% in order to adjust to inflation, spending, and market conditions. Then, AI sent shockwaves through the market and in Q2 2023 all non-core spending froze as the C-suite restrategized. Today, companies have a rough idea of where they want to go and have the budget to test new tech. How will you and your business respond when selling to enterprise?

The Nasdaq Center is thrilled to welcome back Whitney Sales, Operating Partner at Forum Ventures, Founder, and Creator, to discuss how entrepreneurs selling to enterprise can adjust to changing dynamics, break through the noise, and capture scarce spending from the right customers. You’ll walk away with the insight necessary to make more informed decisions when selling to enterprise given the current market landscape. Don’t miss this opportunity to learn how to take advantage of the peak in the market!

Key Takeaways:

• Key changes that are impacting enterprise decision-making
• How to build your budget from nothing
• How to map your marketing to your market’s rhythm

OUR SPECIAL GUEST

Whitney Sales

Founder & Creator

Whitney is a four-time VP of Sales, all of which were on the INC5000 Fastest Growing Companies List. She is an experienced investor and advisor, with a deep understanding of the B2B SaaS market. Whitney ran Forum Venture’s HQ accelerator in San Francisco for 3, invested in 200+ B2B SaaS companies, and helped raise Forum’s first seed Fund. She has a proven track record of success in leading and managing high-performing sales teams. You might have seen her as a speaker at Saastr, Collision, or LAUNCH. She’s currently working as an operating partner at Forum, mentoring for HBS’s entrepreneurial sales course, and running a GTM advisory practice called The Sales Method.