Generational Evolution: How to Engage with Every Age

Over the years, marketing has undergone a transformative journey, from traditional methods like print and broadcast media to the more personalized digital strategies and emphasis on socially conscious branding we see today. Looking ahead, the future of marketing will be shaped by the integration of cutting-edge technologies, a commitment to sustainability, and the necessity for adaptability in response to dynamic consumer behaviors. How will you seize this moment to optimize your engagement with target customers of different generations?

The Nasdaq Center is excited to be joined by Rekha Gibbons, President at Generational Guru, for a deep dive into the evolution of marketing and how it has shaped each generation. Drawing from her experience as a marketing executive and advisor to Fortune 500 companies, Rekha will demonstrate how to master multi-dimensional marketing to meaningfully engage with people in alignment with their values. You’ll walk away with the ability to leverage technology and various forms of media to foster a deeper connection with your target customers for lasting success!

Key Takeaways:

• Why each generation is wired the way they are
• How technology has shaped each generation
• The best ways to authentically engage with each generation

OUR SPECIAL GUEST

Rekha Gibbons

President, Generational Guru

Rekha is a keynote speaker that demystifies how each generation is wired. Known as the “Generational Guru”, Rekha is an award-winning Wall Street Alumna who climbed the corporate ladder from Temp to C-Suite. She has witnessed and led her clients through 4 decades of MarTech evolution. She has led 5 generations in Publishing, Finance, Automotive, Education & Luxury.

During COVID she changed her title from Chief Operating Officer to Chief Optimism Officer. Optimism, high voltage energy and challenging beliefs are hallmarks of Rekha’s career as a Marketing Executive, Keynote Speaker, Advisor to Fortune 500 companies and Author of the upcoming book: The OG’s Guide to the Multigeneration Workplace.

Rekha brings a unique methodology to her consulting and speaking engagements. She weaves her degree in Industrial Psychology from the University of Maryland with the teachings of the Metaphysical Masters from Abraham to Zig Zigler for a grounded but spiritual style.

As a Speaker, Rekha rocks the stage and connects with crowds at conferences, events, schools, corporations, private events. Rekha was voted Top 10 Inspirational Women to Watch and Female Disrupter of 2022.

She lives in NJ with her husband and their 3 legged rescue dog Sonny. When she’s not inspiring people she’s running marathons across the globe and proudly proclaiming her right to be called an OG – Original Gangster.