Your go-to-market strategy is a multi-faceted process that requires research and development in several key areas of the business, and one of them is identifying and articulating your unique value proposition. To do that, you’ll need to understand consumer behavior, marketplace trends, and how to bridge the two to create a compelling marketing strategy that ultimately helps you convert. The stakes are high, as your unique value prop will have great impact on how you stand out in a competitive environment. So, how can you best approach this process?

Join us for a dynamic session with Julie Shen, Founder and Managing Director at Springstead, who will provide a blueprint to bringing a new business idea from conception to launch. We’ll walk through 1) how to conduct a market assessment and competitive analysis to understand the opportunity and refine the business concept, 2) how to conduct consumer research to understand your target audience (including their pain points and desires), and how to appeal to them, and 3) most importantly, how to thread this all together to develop a strategic business plan for launch!

Key Takeaways:

• How to understand the market opportunity
• How to identify target audience/consumers
• How to strategically launch a new business or initiative

OUR SPECIAL GUEST

Julie Shen

Founder, Springstead

Julie Shen is the founder of Springstead, an advisory and consultancy practice working with founders and businesses to grow their initiatives. With a passion for strategy and innovation, she has 16+ years of experience developing and launching new businesses for startups and organizations like Conde Nast and HBO.

Her experience includes team leadership, strategy, innovation, business development, strategic partnerships, growth, finance, and business management. Julie has led deals and partnerships attributing to an impact of >$200M and scaled a DTC business to 1M paying subscribers in Year 1. Her thought leadership has been published on Nasdaq, BlogHer, and Create & Cultivate.