At the end of the day, it’s all about your Product. Too often, companies build products and services focused on feature sets to beat the competition, instead of listening more to users. User research is a critical component of the product development cycle, but rarely do founders, product managers or engineers go out into the field—relying instead on generic focus groups, click data and surveys.

What is extreme user testing, and how can entrepreneurs employ it to gain a unique advantage? Special guest Vincent Chang, Head of Culture at SmartNews, Inc. and Center Advisory Board Member, will share his journey of extreme user testing across 26 US States—where he met with small town factory workers, farmers and even presidential candidates—and how these insights lead to winning product features for SmartNews and its millions of users.

You will learn:

• Why venturing outside of your home with field research creates a competitive advantage
• How to get strangers to give you candid and useful feedback (and how to avoid useless feedback)
• How to take this feedback and rapidly test it in your product

OUR SPECIAL GUEST

Vincent Chang

Head of Culture at SmartNews, Inc.

Center Advisory Board Member

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to webinarhost@thecenter.nasdaq.org with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact zooey.raveau@thecenter.nasdaq.org