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Leveraging Strategic Partnerships with Julie Shen

June 28, 2023 @ 1:00 pm - 2:00 pm

About this event

When you’re a startup with a lean budget, it can be challenging to build up your brand without draining your funds on paid marketing. If you do go that route, competition from established companies with high budgets can make it even more difficult to stand out and form strong, impactful connections with the right people. Instead, you must find innovative ways to grow your distribution and consumer base… but how?

The Nasdaq Center is delighted to host Julie Shen, Founder and Managing Director of Springstead, for a dynamic session on how leveraging strategic partnerships can take your business to the next level. Join us to learn how to capitalize on your strengths and forge alliances that will fill the gaps in your expertise, all while tapping into your partner’s established networks.

Key Takeaways:

  • How to determine if it’s the right time for a strategic partnership
  • How to identify, source, and close strategic partnerships
  • How strategic partnerships can enrich your brand


Julie Shen

Founder, Springstead

Julie Shen is the founder of Springstead, an advisory and consultancy practice working with founders and businesses to grow their initiatives. With a passion for strategy and innovation, she has 16+ years of experience developing and launching new businesses for startups and organizations like Conde Nast and HBO.

Her experience includes team leadership, strategy, innovation, business development, strategic partnerships, growth, finance, and business management. Julie has led deals and partnerships attributing to an impact of >$200M and scaled a DTC business to 1M paying subscribers in Year 1. Her thought leadership has been published on Nasdaq, BlogHer, and Create & Cultivate.