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Leverage Technology for Customer Success

April 9 @ 2:00 pm - 3:00 pm

About this event

Your business may have a CRM system in place, but have you fully tapped into its potential? Join us for a thoughtful conversation with Candace Clark, CEO at Hi Tech Consulting, on how to revolutionize your customer relationship management approach to stand out in the market, capture valuable leads, and streamline your processes for greater efficiency and profitability.

We’ll explore how to customize your CRM to align perfectly with your unique business strategy, harnessing analytics to make data-driven decisions that fuel growth. We’ll also tackle the underlying problems of generic CRM applications, underleveraged customer data, and the challenge of creating CRM systems that are both compliant and adaptable. Don’t miss this opportunity to gain a clear roadmap to position your business for sustainable success!

Key Takeaways:

  • How to customize your CRM system to align with specific business goals
  • How to cut through the noise and focus on critical metrics that matter
  • How to ensure your CRM system is compliant with today’s data protection standards and flexible enough to adapt to future technological advancements and market shifts


Candace Clark

CEO, Hi Tech Consulting

As a visionary tech entrepreneur and digital transformation expert, Candace specializes in addressing the complex challenges organizations face with CRM technology, from inefficiencies and skills gaps to compliance risks and data management hurdles. Candace’s mission is to guide your business through a CRM-powered digital transformation that optimizes operations, revolutionizes customer engagement, and drives sustainable growth, all while maintaining work-life harmony.

As a JD Candidate, entrepreneur, wife, and mother of 4 who faced emergency heart surgery at 25, Candace deeply values healthy work-life integration. Her journey has equipped her to guide others toward achieving it, especially in high-stakes corporate and startup environments.

Candace’s expertise has enabled numerous organizations and leaders to streamline their CRM processes and expand their capabilities, creating spaces where leaders thrive.

Featured on platforms like Black Enterprise and the Tory Burch Foundation as a Digital Transformation expert, Candace is recognized for transforming challenges into opportunities for growth.

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to webinarhost@thecenter.nasdaq.org with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact anna.vanmaanen@thecenter.nasdaq.org


April 9
2:00 pm - 3:00 pm
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