BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Chinese American Chamber of Commerce - MN - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://caccmn.org
X-WR-CALDESC:Events for Chinese American Chamber of Commerce - MN
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20230101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20240111T120000
DTEND;TZID=UTC:20240111T130000
DTSTAMP:20260405T173420
CREATED:20240105T193226Z
LAST-MODIFIED:20240105T193226Z
UID:139450-1704974400-1704978000@caccmn.org
SUMMARY:[:en]Generational Evolution: How to Engage with Every Age[:]
DESCRIPTION:About this event\n\n\n\n\nOver the years\, marketing has undergone a transformative journey\, from traditional methods like print and broadcast media to the more personalized digital strategies and emphasis on socially conscious branding we see today. Looking ahead\, the future of marketing will be shaped by the integration of cutting-edge technologies\, a commitment to sustainability\, and the necessity for adaptability in response to dynamic consumer behaviors. How will you seize this moment to optimize your engagement with target customers of different generations? \nThe Nasdaq Center is excited to be joined by Rekha Gibbons\, President at Generational Guru\, for a deep dive into the evolution of marketing and how it has shaped each generation. Drawing from her experience as a marketing executive and advisor to Fortune 500 companies\, Rekha will demonstrate how to master multi-dimensional marketing to meaningfully engage with people in alignment with their values. You’ll walk away with the ability to leverage technology and various forms of media to foster a deeper connection with your target customers for lasting success! \nKey Takeaways: \n\nWhy each generation is wired the way they are\nHow technology has shaped each generation\nThe best ways to authentically engage with each generation\n\nOUR SPECIAL GUEST \n\n\n\n\n\n\n\n\n\nRekha Gibbons\nPresident\, Generational Guru\nRekha is a keynote speaker that demystifies how each generation is wired. Known as the “Generational Guru”\, Rekha is an award-winning Wall Street Alumna who climbed the corporate ladder from Temp to C-Suite. She has witnessed and led her clients through 4 decades of MarTech evolution. She has led 5 generations in Publishing\, Finance\, Automotive\, Education & Luxury. \nDuring COVID she changed her title from Chief Operating Officer to Chief Optimism Officer. Optimism\, high voltage energy and challenging beliefs are hallmarks of Rekha’s career as a Marketing Executive\, Keynote Speaker\, Advisor to Fortune 500 companies and Author of the upcoming book: The OG’s Guide to the Multigeneration Workplace. \nRekha brings a unique methodology to her consulting and speaking engagements. She weaves her degree in Industrial Psychology from the University of Maryland with the teachings of the Metaphysical Masters from Abraham to Zig Zigler for a grounded but spiritual style. \nAs a Speaker\, Rekha rocks the stage and connects with crowds at conferences\, events\, schools\, corporations\, private events. Rekha was voted Top 10 Inspirational Women to Watch and Female Disrupter of 2022. \nShe lives in NJ with her husband and their 3 legged rescue dog Sonny. When she’s not inspiring people she’s running marathons across the globe and proudly proclaiming her right to be called an OG – Original Gangster.
URL:https://caccmn.org/event/generational-evolution-how-to-engage-with-every-age/
CATEGORIES:Business Event,Online Event
ATTACH;FMTTYPE=image/jpeg:https://caccmn.org/wp-content/uploads/2024/01/240111Generational-Evolution-How-to-Engage-with-Every-Age.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240116T120000
DTEND;TZID=UTC:20240116T130000
DTSTAMP:20260405T173420
CREATED:20240105T193329Z
LAST-MODIFIED:20240105T193329Z
UID:139453-1705406400-1705410000@caccmn.org
SUMMARY:[:en]Market Mastery: How to Launch with Precision[:]
DESCRIPTION:About this event\n\n\n\n\nYour go-to-market strategy is a multi-faceted process that requires research and development in several key areas of the business\, and one of them is identifying and articulating your unique value proposition. To do that\, you’ll need to understand consumer behavior\, marketplace trends\, and how to bridge the two to create a compelling marketing strategy that ultimately helps you convert. The stakes are high\, as your unique value prop will have great impact on how you stand out in a competitive environment. So\, how can you best approach this process? \nJoin us for a dynamic session with Julie Shen\, Founder and Managing Director at Springstead\, who will provide a blueprint to bringing a new business idea from conception to launch. We’ll walk through 1) how to conduct a market assessment and competitive analysis to understand the opportunity and refine the business concept\, 2) how to conduct consumer research to understand your target audience (including their pain points and desires)\, and how to appeal to them\, and 3) most importantly\, how to thread this all together to develop a strategic business plan for launch! \nKey Takeaways: \n\nHow to understand the market opportunity\nHow to identify target audience/consumers\nHow to strategically launch a new business or initiative\n\nOUR SPECIAL GUEST \n\n\n\n\n\n\n\n\n\nJulie Shen\nFounder\, Springstead\nJulie Shen is the founder of Springstead\, an advisory and consultancy practice working with founders and businesses to grow their initiatives. With a passion for strategy and innovation\, she has 16+ years of experience developing and launching new businesses for startups and organizations like Conde Nast and HBO. \nHer experience includes team leadership\, strategy\, innovation\, business development\, strategic partnerships\, growth\, finance\, and business management. Julie has led deals and partnerships attributing to an impact of >$200M and scaled a DTC business to 1M paying subscribers in Year 1. Her thought leadership has been published on Nasdaq\, BlogHer\, and Create & Cultivate.
URL:https://caccmn.org/event/market-mastery-how-to-launch-with-precision/
CATEGORIES:Business Event,Online Event
ATTACH;FMTTYPE=image/jpeg:https://caccmn.org/wp-content/uploads/2024/01/240116Market-Mastery-How-to-Launch-with-Precision.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240116T120000
DTEND;TZID=UTC:20240116T130000
DTSTAMP:20260405T173420
CREATED:20240105T193546Z
LAST-MODIFIED:20240105T193546Z
UID:139456-1705406400-1705410000@caccmn.org
SUMMARY:[:en]The Basics of Money Management[:]
DESCRIPTION:Event Details\nIn this webinar\, our expert presenter will help you enhance your financial management skills so you can chart your course into the future\, adjust your direction when needed\, and reach your business goals. \n\n\nAdditional Information\nClick here\, to learn more. \n  \n\n\nSpecial Instructions\nPlease click ‘Learn More’ to register in SCORE event.
URL:https://caccmn.org/event/the-basics-of-money-management/
CATEGORIES:Business Event,Online Event
ATTACH;FMTTYPE=image/jpeg:https://caccmn.org/wp-content/uploads/2024/01/240116THE-BASICS-OF-MONEY-MANAGEMENT.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240118T140000
DTEND;TZID=UTC:20240118T150000
DTSTAMP:20260405T173420
CREATED:20240105T193642Z
LAST-MODIFIED:20240105T193642Z
UID:139459-1705586400-1705590000@caccmn.org
SUMMARY:[:en]How to Secure the Highest-Quality Clients[:]
DESCRIPTION:About this event\n\n\n\n\nNot all clients are created equal. Maybe they show up unprepared\, unappreciative\, or with unrealistic expectations of you. Maybe you’re giving it your all for a client but you don’t feel you’re getting paid what you’re worth. Attracting the highest-quality clients really comes down to understanding them: how they make purchasing decisions and\, how to market to them. You need to understand premium buyer psychology to connect with clients who are committed to putting in the work with you to create a mutually beneficial relationship that’s sustainable long-term. \nJoin us for an empowering session with Tasha Prados\, business strategy coach and founder of Duraca Strategic\, to learn how to attract higher-quality\, better-paying\, perfect-match clients who are an actual joy to work with. Drawing from over ten years of experience in business\, communications\, and marketing\, Tasha will demonstrate how to align your service offering with the market so you naturally attract dream clients. You’ll walk away with strategies for client attraction that will reduce stress and wasted time and energy. You’ll learn how to get higher-quality clients so you can feel more appreciated\, get better results\, and enjoy your work more! \nKey Takeaways: \n\nUnderstanding the mindset of premium clients and how they decide to buy so you know what you need to do to meet their needs and become their first choice.\nHow to be a match for high-caliber clients so you can make the most of your time and resources.\nWhy you should pre-qualify buyers so you’re getting perfect-match clients every time.\nHow to plan for long-term\, consistent premium-client attraction on repeat so you don’t have to worry about where your next client or paycheck is coming from.\n\nOUR SPECIAL GUEST \n\n\n\n\n\n\n\n\n\nTasha Prados\nBusiness Coach & Founder\, Duraca Strategic\nHi\, I’m Tasha Prados! I help social impact entrepreneurs build their dream business by honing their branding\, marketing and business strategy. I’m a business coach and the Founder of Duraca Strategic. You can get my tips via email here or join my free slack channel for entrepreneurs. I’m a bilingual and multicultural strategist with ten years of project management\, communications\, and marketing experience with the world’s leading brands\, publishers\, and nonprofits. I’ve received over a dozen industry awards\, including from the Shorty Social Good Awards\, the Public Relations Society of America\, and the American Advertising Federation. Give me a shout on Instagram @duraca.strategic and let me know you’re coming to the training so I can get excited with you! \nConnect with Tasha: \n\nInstagram – https://www.instagram.com/duraca.strategic/\nFacebook – https://www.facebook.com/duracastrategicconsulting\nLinkedIn – https://www.linkedin.com/in/tashaprados/\nTwitter – https://twitter.com/TashaPrados
URL:https://caccmn.org/event/how-to-secure-the-highest-quality-clients/
CATEGORIES:Business Event,Online Event
ATTACH;FMTTYPE=image/jpeg:https://caccmn.org/wp-content/uploads/2024/01/240118How-to-Secure-the-Highest-Quality-Clients.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240119T080000
DTEND;TZID=UTC:20240119T170000
DTSTAMP:20260405T173420
CREATED:20240119T200633Z
LAST-MODIFIED:20240119T200633Z
UID:139493-1705651200-1705683600@caccmn.org
SUMMARY:[:en]Food and Beverage Wholesale 101[:]
DESCRIPTION:Event Details\nDo you want to expand your food and beverage business into wholesaling but feel a bit lost? Wholesale 101 is an introduction to the world of wholesaling and grocery retail. We will discuss the regulatory requirements and production barriers as well as the complicated systems that must be navigated with each retail chain like Kroger or Giant Eagle. At the end of the workshop\, each entrepreneur should have an understanding of the groundwork necessary to take the next steps in the wholesale business! \n  \n\n\nAdditional Information\nTo learn more\, click here. \n  \n\n\nSpecial Instructions\nPlease click ‘Learn More’ to register in ECDI event.
URL:https://caccmn.org/event/food-and-beverage-wholesale-101/
CATEGORIES:Business Event,Online Event
ATTACH;FMTTYPE=image/jpeg:https://caccmn.org/wp-content/uploads/2024/01/Food-and-Beverage-Wholesale-101-1704565725.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240123T100000
DTEND;TZID=UTC:20240123T110000
DTSTAMP:20260405T173420
CREATED:20240105T193959Z
LAST-MODIFIED:20240105T193959Z
UID:139465-1706004000-1706007600@caccmn.org
SUMMARY:[:en]Licensing For Your Home Bakery[:]
DESCRIPTION:Event Details\nFor entrepreneurs selling home baked goods\, it can be tricky to understand the legal landscape. What laws apply? What type of license is required? What do you need to do to be in compliance with the law? Jacob Freisthler with ECDI’s Food Fort will explain all you need to know about food classification\, licensing\, packaging\, allergens and more. \n  \n\n\nAdditional Information\nTo learn more\, click here. \n  \n\n\nSpecial Instructions\nPlease click ‘Learn More’ to register in ECDI event.
URL:https://caccmn.org/event/licensing-for-your-home-bakery/
CATEGORIES:Business Event,Online Event
ATTACH;FMTTYPE=image/jpeg:https://caccmn.org/wp-content/uploads/2024/01/240123LICENSING-FOR-YOUR-HOME-BAKERY.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240123T120000
DTEND;TZID=UTC:20240123T130000
DTSTAMP:20260405T173420
CREATED:20240105T193843Z
LAST-MODIFIED:20240105T193843Z
UID:139462-1706011200-1706014800@caccmn.org
SUMMARY:[:en]What Makes a Great Brand[:]
DESCRIPTION:About this event\n\n\n\n\nEmotional and rational. Visual and thoughtful. Poetic and literal. When it comes to branding\, it can be challenging to strike the right balance when crafting your messaging and creative assets to maximize meaningful customer engagement with your business. Traditional notions of branding no longer apply\, so what do founders need to know about branding today and where do they go from here? \nThe Nasdaq Center is excited to host Stan Byers\, CEO at Stan Can Design and Foundation Design\, and Brian Mann\, Copywriter and Associate Creative Director at Stan Can Design\, to conduct a detailed autopsy of the dual nature of branding. Stan and Brian will take founders through a high-level examination of numerous branding examples and the components that make up a quality\, well-thought-out brand. Some you’ve heard of\, and some you’ve never considered. You’ll walk away with a renewed understanding of your role in brand creation!Key \nTakeaways: \n\nWhat are the key components of a brand?\nAn inside look into what makes a high-quality brand\nHow to optimize your role in brand development\n\nOUR SPECIAL GUESTS \n\n\n\n\n\n\n\n\n\nStan Byers\nCEO at Stan Can Design and Foundation Design\nWhat do you get when you cross an Eagle Scout with a World Cup skateboarder? Advertising Person Of The Year\, of course. Whether he’s branding a multimillion dollar company or designing a hip new skate park\, he’s always on the hunt for more\, different\, bigger\, better\, cooler\, smarter. Stan’s diverse passions and ways of thinking allow him to direct and develop creative as well as manage all aspects of the process. He keeps the work on strategy\, on budget\, and on the minds of the consumer. \nStan’s extensive design experience has resulted in award-winning work for a vast array of Architectural\, Engineering and Construction firms. His haul includes numerous national and regional awards for his design and creative work: ADDYs\, TELLYs and a NEENAH gold medal for letterhead design. His work has also been featured in Communication Arts\, PRINT magazine and the PRINT Regional Design Annual\, HOW\, STEP magazine and the STEP 100\, and Logo Lounge. \nIn 2003\, the American Advertising Federation of Reno bestowed the honor of Advertising Person of the Year upon Stan. And in 2006\, the National Planning Committee for the annual HOW Design Conference in Las Vegas benefited greatly from his involvement. \nAfter having his own work judged for so many years\, Stan has become a highly sought-after authority on award-winning creative. For the past twenty years\, he’s served as a judge for a number of advertising’s top awards shows\, including the AAF ADDY® Awards\, the DAVEY’s\, the Communicator awards\, and the TELLY’s. \nThe We Love This Place “Signs” Campaign\, a local favorite and Stan’s brainchild\, was featured in the national design publication\, STEP\, as one of its top 100 designs in the country. Stan represented the agency in receiving AAF Reno’s Community Contribution of the Year award for that campaign. The follow up\, “Signs of the Holidays\,” received “Best of Show” and “Social Relevance” awards at the AIGA WorkShow. Collectively\, the three-part campaign received special honors at the Society of Environmental Graphic Designers) awards. Over a course of four years\, the campaign was featured in every major advertising and design journal and received international press. \nIn 2014\, his myriad of accolades\, awards\, and accomplishments culminated with AAF Reno’s Thomas C. Wilson Lifetime Achievement Award. AAF Reno’s highest honor awards those who have shown a consistently high degree of excellence in the field of advertising over a lifetime\, coupled with strong community involvement. \nEven after achieving some of the highest honors in advertising and design\, Stan’s showing no signs of complacency. In 2017\, his agency was awarded 3 National ADDYs at the American Advertising Awards. \nAlthough advertising and design have always been at Stan’s heart\, skating has always been at his core. In 2015\, he started his own skateboard company\, Kickturn®\, out of a love for classic skate style inspired by his hometown of Reno. In 2020\, Stan was awarded “OG” of the N-Men\, a hall-of-fame of sorts for the northern California skate group whose impact on the sport has been compared to that of the Lords of Dogtown. \nStan taught Visual Communications for over seven years at the University of Nevada\, Reno. He studied Graphic Design at Truckee Meadows Community College and prides himself on remaining a student of advertising every day. Stan is the past president of AIGA Reno/Tahoe – the professional association of design. He is a founding member of the American Advertising Federation of Reno and served on his local industry’s boards for over fifteen years. \nStan takes every opportunity to promote educational events that further his industry and community. He was an inaugural board member of DICE\, northern Nevada’s first conference for the advancement of good design\, while also designing the conference’s award-winning visual identity. Stan and his team are also founding members\, designers and organizers of the Women’s Leadership Summit in Northern Nevada. \n\n\n\n\n\n\n\n\n\nBrian Mann\nCopywriter and Associate Creative Director at Stan Can Design and Foundation Design\nHonesty in Advertising…you bet. Call him an optimist\, but Brian believes the best brands\, and the best ads\, are rooted in truth. \nAs a writer at Foundation\, he’s crafted powerful\, intelligent\, and timeless brands for the Architecture\, Engineering and Construction industries. His personal mission is understanding and expressing your brand’s essence\, that all-inspiring\, intriguing\, extra special thing that separates it from the rest of the marketplace. \nHe’s your brand’s voice\, its biggest fan\, and\, maybe most importantly\, its proofreader. It’s earned his clients honors from the Davie Awards\, Communicator Awards\, German Design Awards\, and numerous local American Advertising Awards. \nThough a writer by craft\, Brian knows the power of good design. He writes copy as if he’s designing for the head and heart\, not the eyes. He’s also ensuring every word\, every comma is on strategy for your brand. How’s the headline sound? Can I read it out loud without rolling my eyes? Is this the correct use of “plethora?” (Hint: it usually isn’t.) \nWorking as a copywriter at a design firm isn’t quite the career death sentence it sounds like. In 2017\, Brian was promoted to Associate Creative Director at Foundation and in 2021\, he became the agency’s first ever Partner. In the new role\, he assumed creative direction duties for Foundation’s video and photography projects\, picking up numerous local American Advertising Awards in these categories since. \nBrian received a degree in journalism with a focus in advertising from the University of Nevada\, Reno in 2013. He was one of five stellar presenters for UNR’s 2013 National Student Advertising Competition team\, presenting an integrated marketing campaign for Glidden Paint and placing first in their region. \nFor roughly 5 months out of the year\, he spends his Sundays questioning the life choice of Minnesota Vikings fandom. In times of writer’s block\, he’s geeking out over menswear\, working on his handstands\, or trying to decide on a DJ name.
URL:https://caccmn.org/event/what-makes-a-great-brand/
CATEGORIES:Business Event,Online Event
ATTACH;FMTTYPE=image/jpeg:https://caccmn.org/wp-content/uploads/2024/01/240123What-Makes-a-Great-Brand.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240125T080000
DTEND;TZID=UTC:20240125T160000
DTSTAMP:20260405T173420
CREATED:20240105T194122Z
LAST-MODIFIED:20240105T194122Z
UID:139468-1706169600-1706198400@caccmn.org
SUMMARY:[:en]Boots to Business Reboot[:]
DESCRIPTION:Join the Minnesota District Office and Veterans Business Outreach Center (WWBIC) for an in-person Boots 2 Business Reboot on 25 January 2023 at the CareerForce Office in Woodbury\, MN. \nThe Boots to Business Reboot Course is the two-step entrepreneurial training program offered by the U.S. Small Business Administration that teaches participants valuable business skills for entrepreneurs and is taught by industry experts\, top professors and officials from the U.S. Small Business Administration and its resource partners. \nBoots to Business Reboot is great for any era veteran\, service member (including members of the National Guard and Reserves) or spouse who has an interest in starting their own business now or in the future.
URL:https://caccmn.org/event/boots-to-business-reboot/
CATEGORIES:Business Event,In Person Event
ATTACH;FMTTYPE=image/jpeg:https://caccmn.org/wp-content/uploads/2024/01/240125Boots-to-Business-Reboot.jpg
END:VEVENT
END:VCALENDAR