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SUMMARY:[:en]Marketing New Realities: The Most Human Company Wins with Mark Schaefer[:]
DESCRIPTION:About this event\n\n\n1 hour\nMobile eTicket\n\n\n\n\nMarketing is more difficult than ever before as consumers are swamped with information and choices\, meaning businesses need to deepen their understanding of how their different customer segments process that information and make those choices. How can companies develop and implement a sustainable\, repeatable process to do this as part of their constantly evolving strategy? And what should companies do with the information once it’s gathered to achieve positive business outcomes? This session with Mark Schaefer\, Executive Director at Schaefer Marketing Solutions and Bestselling Author of Marketing Rebellion\, explores the new challenges of marketing today and offers several actionable steps to stand out based on current best practices and research. \n  \nOUR SPECIAL GUEST \n\n\n\n\n\nMark W. Schaefer\nExecutive Director\, Schaefer Marketing Solutions\nMark W. Schaefer is a globally-recognized keynote speaker\, educator\, business consultant\, futurist\, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales\, PR\, and marketing positions for more than 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing strategy and social media workshops. Clients include both start-ups and global brands such as Adidas\, Cisco\, Johnson & Johnson\, Dell\, Pfizer\, The U.S. Air Force\, and the UK government. \nMark has advanced degrees in marketing and organizational development. He is a faculty member of the graduate studies program at Rutgers University. \nHe is the bestselling author of 10 books including The Tao of Twitter (the best-selling book on Twitter in the world)\, The Content Code\, named by INC magazine as one of the Top Five marketing books of the year\, and KNOWN\, the all-time bestselling book on personal branding. Mark’s new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy describes an essential new path to connect to customers in the modern digital world. His books are used as textbooks at more than 50 universities\, have been translated into 15 languages\, and can be found in more than 750 libraries worldwide. \nHe the co-host of The Marketing Companion\, one of the top 10 marketing podcasts on iTunes. \nIn 2023\, Mark was named the third-most influential digital marketing authority in the world by Brand24 and he is among the Top 10 most re-tweeted marketing authorities in the world. His blog is in the top 1 percent of all blogs in the world. \nHe is among the world’s most recognized social media marketing authorities and has been a keynote speaker at conferences such as Social Media Week London\, SXSW\, National Economic Development Association\, Word of Mouth Marketing Conference Tokyo\, National Association of State CIOs\, and the Institute for International and European Affairs (an EU think tank). Mark has lectured at Oxford University\, Carnegie-Mellon University\, Princeton\, and many other prestigious institutions. \nMark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal\, Wired\, The New York Times\, CNN\, National Public Radio\, CNBC\, the BBC and the CBS NEWS. He is a regular contributing columnist to The Harvard Business Review. \nInteresting fun facts about Mark: \n\nHoney from his bees won the blue ribbon at the Tennessee State Fair.\nIn graduate school\, Mark studied for three years under the legendary Peter Drucker.\nMark has seven patents.\nIn college\, he was a national case study champion.\n\n  \nMark Schaefer’s website \nThe acclaimed marketing blog\, {grow} \nMark Schaefer’s books \nThe Marketing Companion Podcast \nMark Schaefer’s speaking highlight reel \n\n\n\n\n\nThe Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved. \n\n\n\n\nAll Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to webinarhost@thecenter.nasdaq.org with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties\, please contact anna.vanmaanen@thecenter.nasdaq.org
URL:https://caccmn.org/event/marketing-new-realities-the-most-human-company-wins-with-mark-schaefer/
CATEGORIES:Business Event
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